In april 2020 during the lockdown in San Francisco, I started conversations with one of my close Collaborators Anthony Rocco. We landed on the journey of discovering how one can Architect Curiosity? Over the last 6 months we have held interviews rituals with over 75 people spanning a variety of background and culture. We are currently synthesizing our work and will soon show the public our results. During the conversations we’ve developed a set of principles that we would love to share with you here: